I’m obsessed by the absurd power of wordcraft and its ability to influence and engage customers.
I’m obsessed by the absurd power of wordcraft and its ability to influence and engage customers.
How do you explain the world’s leading advertising platform and not rehash old tropes? That was the burning question in my mind as we rolled up our sleeves on this piece. Google’s team was very demanding with attention to tone, and word choice, so there was a lot of drafts exchanged and hundreds of comments on the doc. It turned out to be one of the most challenging and rewarding contracts I’ve had. The video speaks volumes.