I’m obsessed by the absurd power of wordcraft and its ability to influence and engage customers.
I’m obsessed by the absurd power of wordcraft and its ability to influence and engage customers.
Twitch was on the brink of rolling out a compelling new user program called RPG, their gamey acronym for Research Power Group. Initially they wanted it to take place on a farm, a purple farm to be exact. After a draft or two they came back and told us that concept was dead, orders from higher up.
I pitched them something more in line with role playing games, a medieval, valiant, sword swinging ride and they flipped for it. My proudest achievement, we brought the pigs from the farm script along for the adventure.