I’m obsessed by the absurd power of wordcraft and its ability to influence and engage customers.
I’m obsessed by the absurd power of wordcraft and its ability to influence and engage customers.
Jacob Rangel / Copywriter
The window is now a door...
A new visitor to your site is the modern equivalent of a customer walking into your store.
And those first words, your copy, is the voice that greets them. It’s your brand bellying up to the front counter and saying, “Hello, how can I help you?”
With the right copy you instantly transport customers into your universe. You have the power to spin worlds with words—and making the best first impression could lead to a lifetime customer.
