Twitch RPG Launch
Twitch was on the brink of rolling out a compelling new user program called RPG, their gamey acronym for Research Power Group. Initially they wanted it to take place on a farm, a purple farm to be exact. After a draft or two they came back and told us that concept was dead, orders from higher up.
I pitched them something more in line with role playing games, a medieval, valiant, sword swinging ride and they flipped for it. My proudest achievement, we brought the pigs from the farm script along for the adventure.